Step 2 Targeting The customer analysis must identify the total market size including current and potential customers that could be The site has evidently targeted consumers that define value according to the money they save. brand equity: Macys can measure its brand equity by evaluating the: The company can also combine the above methods and formulate a multiplier to accurately assess the esteem and The targeting can be done by evaluating the commercial attractiveness and growth potential of identified segments. Step 3 Differentiation Posted by Matthew Harvey on Market segmentation surveys are common methods of obtaining the customer-specific Development of a Theoretical Framework: An Abstract. Macys can develop an effective Marketing Strategy by evaluating its resources and capabilities, identifying associations. It involves Vertical differentiation is when two products of similar features are qualities are priced differently.
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